A privacy standard built for a national call performance network.

1. Scope of this Policy

This Policy explains how CallMotiv collects, uses, discloses, and protects personal information when you visit our websites, submit a form, communicate with us, interact with a call campaign, receive or request communications, participate as a buyer, publisher, vendor, or partner, or otherwise engage with our services.

• ✓ This Policy covers consumers, business contacts, website visitors, buyer partners, publisher partners, service providers, and prospective partners.
• ✓ This Policy does not replace any specific contract, insertion order, data processing agreement, consent language, campaign disclosure, or partner agreement that may apply to a particular relationship.
• ✓ If a campaign, buyer, publisher, or vertical requires additional privacy terms, those terms may supplement this Policy.

2. Information We Collect

We may collect information directly from you, automatically through websites and technologies, from buyers, publishers, service providers, marketing partners, data partners, call platforms, CRM platforms, analytics providers, and other lawful sources.

• ✓ Contact and identity information: name, phone number, email address, company, title, address, state, ZIP code, and other contact details.
• ✓ Form-fill and inquiry data: information you submit through our forms, landing pages, intake flows, questionnaires, quote requests, partner applications, and scheduling forms.
• ✓ Call and communication data: caller ID, phone number, call source, call time, call duration, routing path, recording status, transcripts, disposition data, SMS logs, email engagement, consent records, and quality assurance notes.
• ✓ Device and usage data: IP address, browser type, device type, operating system, referring URL, landing page activity, cookie IDs, analytics identifiers, and interaction events.
• ✓ Buyer and publisher data: campaign criteria, payout terms, routing rules, geography, capacity, compliance artifacts, source documentation, quality feedback, call outcomes, and dispute or credit information.
• ✓ Compliance and fraud-prevention records: consent logs, opt-out records, do-not-call records, source verification details, audit notes, and records necessary to investigate suspected fraud, abuse, or unauthorized activity.

3. How We Use Information

We use information to operate, secure, improve, and document CallMotiv services and to support appropriate communication between consumers, buyers, publishers, partners, and our internal teams.

• ✓ To respond to inquiries, route forms, schedule calls, provide information, and manage business relationships.
• ✓ To generate, qualify, route, transfer, track, and measure call and form-fill demand.
• ✓ To match consumers or business inquiries with relevant buyers, service providers, partners, or internal campaigns.
• ✓ To monitor call quality, source quality, buyer performance, publisher performance, compliance status, and fraud risk.
• ✓ To send operational communications, marketing communications where permitted, SMS messages where consent is provided, and email updates with opt-out options.
• ✓ To maintain consent records, DNC/opt-out records, contractual records, invoices, reporting, attribution, and legal compliance documentation.
• ✓ To improve websites, landing pages, campaign performance, AI-assisted routing, analytics, reporting, and customer experience.

4. How We Share Information

We may share information as needed to operate our services, fulfill requests, route calls, support partner relationships, comply with law, enforce agreements, protect rights, and improve performance. We do not share personal information without a business, operational, legal, compliance, or consumer-requested reason.

• ✓ Buyers and service providers: to connect inquiries, calls, or forms with businesses that may respond to the request or provide relevant services.
• ✓ Publishers and traffic partners: to validate source performance, reconcile quality, investigate compliance, and manage payout or dispute records.
• ✓ Technology vendors: CRM, call routing, analytics, form hosting, scheduling, SMS, email, cloud storage, security, fraud prevention, and reporting providers.
• ✓ Corporate affiliates: Motiv Brands, Inc. and affiliated operating companies where relevant to shared services, operational support, analytics, reporting, or business administration.
• ✓ Legal and compliance recipients: regulators, courts, law enforcement, auditors, insurers, counsel, or parties to a dispute when required or appropriate.
• ✓ Business transfers: in connection with an actual or proposed merger, acquisition, financing, restructuring, sale, or transfer of assets.

5. Calls, Text Messages, Email, TCPA & Opt-Outs

CallMotiv may communicate by phone, SMS/MMS, email, web form, calendar invite, or other channels where permitted by law, consent, contract, or legitimate business purpose. Communications may relate to your inquiry, a service request, buyer or publisher enrollment, operational updates, quality feedback, compliance review, or marketing where permitted.

• ✓ By submitting a form or otherwise providing contact information, you may authorize CallMotiv and/or its partners to contact you about the requested services, subject to the consent language presented at the point of collection.
• ✓ SMS consent is not a condition of purchase. Message and data rates may apply. Frequency may vary. Reply STOP to opt out and HELP for help where supported.
• ✓ You may opt out of marketing emails by using the unsubscribe link or by contacting us.
• ✓ We may maintain suppression, opt-out, and do-not-contact records to honor communication preferences and comply with applicable law.
• ✓ Calls may be recorded, monitored, transcribed, or analyzed for quality assurance, compliance, training, dispute resolution, fraud prevention, and performance reporting where permitted by law and applicable disclosures.

6. AI, Automation, Analytics & Quality Review

CallMotiv may use AI-assisted tools, automation, analytics, transcription, call scoring, routing logic, fraud detection, and quality-control workflows to support campaign performance and operational review.

• ✓ AI-assisted systems may help route inquiries, support warm transfer workflows, summarize call activity, identify quality issues, detect anomalies, and improve campaign performance.
• ✓ Automated tools may use call metadata, transcript content, form data, routing history, source data, buyer feedback, and disposition outcomes.
• ✓ We do not intend AI tools to replace legally required human judgment where a human decision is required by law, contract, or compliance standards.
• ✓ Sensitive or regulated verticals may require additional review, disclosures, contractual controls, or data-handling restrictions.

7. Cookies, Tracking & Advertising Technologies

We may use cookies, pixels, tags, local storage, analytics scripts, session tools, conversion tracking, and similar technologies to understand site performance, campaign attribution, traffic source, landing page behavior, form activity, ad effectiveness, fraud signals, and user experience.

• ✓ You may control cookies through your browser settings and, where available, through on-site cookie controls.
• ✓ Blocking cookies may affect site functionality, analytics accuracy, attribution, or form experience.
• ✓ We may use service providers that process cookie or analytics information on our behalf.

8. U.S. State Privacy Rights

Depending on your state of residence and the applicability of specific privacy laws, you may have rights to request access, correction, deletion, portability, restriction, opt-out of certain targeted advertising or sale/share activity, opt-out of certain profiling, limit use of sensitive personal information, and appeal a denied request.

We may need to verify your identity, authority, state of residence, relationship to the data, and request scope before acting. Authorized agents may be required to provide proof of authority. We will not discriminate against you for exercising privacy rights as prohibited by applicable law.

9. Security, Retention & Data Integrity

We use administrative, technical, and organizational measures designed to protect information against unauthorized access, misuse, loss, alteration, or disclosure. No system is perfect, but our privacy and security posture is built around controlled access, vendor accountability, operational recordkeeping, and limited retention.

• ✓ We retain information for as long as reasonably necessary for the purpose collected, business operations, legal compliance, dispute resolution, fraud prevention, reporting, consent documentation, and contractual obligations.
• ✓ Call recordings, transcripts, routing logs, and consent records may be retained as needed for quality assurance, billing, buyer/publisher reconciliation, compliance, and dispute resolution.
• ✓ We may de-identify, aggregate, or anonymize data for reporting, analytics, product improvement, and performance analysis.
• ✓ If we identify a security incident requiring notice, we will evaluate and respond according to applicable legal requirements.

10. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that a child has provided personal information to us, we will take appropriate steps to delete it or otherwise comply with applicable law.

11. Third-Party Links, Buyers & Publisher Sites

Our websites, campaigns, forms, or calls may link to or involve third-party websites, buyers, publishers, advertisers, call centers, or service providers. Their privacy practices may differ from ours. We are not responsible for third-party privacy practices unless required by applicable law or contract.

12. Changes to this Policy

We may update this Privacy Policy periodically to reflect operational, legal, regulatory, technology, or business changes. The “Last Updated” date above indicates when this version was published. Material changes may be communicated through the website or other appropriate channels.

13. Contact & Privacy Requests

To submit a privacy request, communication opt-out, compliance inquiry, data-access request, deletion request, or correction request, use the form below or contact CallMotiv through the website.

• ✓ Company: Call Motiv, LLC, doing business as CallMotiv
• ✓ Mailing Address: 1621 Central Ave #8227, Cheyenne, Wyoming 82001
• ✓ Website: callmotiv.com
• ✓ Recommended email before launch: [email protected] or [email protected]